MPD Group shows its commitment to growth with new appointment
Her extensive marketing experience will be vital in defining the strategic direction for MPD Group and its key brands. Susie will initially focus on the launch phase and development of MPD’s new delivery management platform, Electio, as well as driving greater awareness of established parcel delivery comparison website, My Parcel Delivery.
My Parcel Delivery underwent a full rebuild and redesign of the website in April to strengthen its infrastructure and facilitate the delivery of over one million parcels in 2016, while Electio launched in September 2015 with a £3.5 million investment package.
David Grimes, CEO of MPD Group, said: “We’re really excited to have Susie as part of the team. Her in-depth knowledge of the business, passion for data insight, and relentless focus on the customer leaves us with no doubt that she’ll be able to deliver on our vision to be the delivery industry’s leading challenger brand.”
Susie joins MPD Group from Northern Light Marketing, a boutique marketing agency which she founded and ran for four years. MPD Group has been a client of Northern Light for the past three years, giving Susie first-hand knowledge of the business and the delivery industry. .
Susie said: “I decided to join MPD Group because of the incredible opportunity to be part of a growing business in such a fast-moving industry. I love the idea of being the challenger brand in a market with a dominant competitor and the chance to work with such a high-calibre team was too good to miss.”