Doddle reports “surge” in click and collect
In his round-up of Doddle’s fourth quarter (Q4) performance, CEO Tim Robinson said that click and collect “significantly outperformed the wider delivery market” during the 2015 peak trading period. “Doddle’s click and collect growth tracked 241% higher than the wider parcel market in Q4 2015 as measured against the Metapack Peak Profile Index,” added Robinson. “During Doddle’s busiest hours, a customer collected a parcel from a Doddle store every four seconds.”
Doddle said that the penetration of click and collect has more than doubled since 2010, and Robinson expected its popularity to keep growing.
“As more convenient choices become available, customers are choosing the most convenient options available to them,” argued Robinson. “We believe the later peak in our own volumes is the result of consumers’ growing trust in click and collect services to mitigate the risk of missed home deliveries.
“If consumers believe click and collect to be a more reliable delivery option, they will continue to shop until the last minute with greater confidence their order will be delivered the first time and therefore, on time.”
Summarising its own growth over 2015, Doddle said that its network had increased from 26 stores (as at 31 December 2014) to 45 stores (as at 31 December 2015) and its total parcel volume for 2015 peaked at over 415,000.
