MetaPack partners with HERE Technologies

MetaPack has partnered with mapping and location services specialist HERE Technologies to provide an “optimised e-commerce buying experience” for retailers, brands and their customers. Through the partnership, the MetaPack API will dynamically present delivery options based on each customer’s location on the actual Product Description Pages of eCommerce websites.

According to MetaPack, this allows customers to select a delivery option that is “personalised to their specific needs”, and enables brands and retailers to meet their delivery promises.

Commenting on the partnership, Mathieu Jurgawczynski, Senior Product Manager of MetaPack, said: “With 45% of consumers confessing to having abandoned a basket on a retailer or brand/manufacturer’s eCommerce website because of unsatisfactory or unavailable delivery options, it’s clear that delivery is very much a defining moment in the e-commerce experience. Our alliance with HERE Technologies will enable online consumers to see via a retailer’s website which delivery options, services and slots are available specifically to them, making sure their package gets delivered at a location and time that suits them best.”