Amazon’s Lovefilm By Post DVD rental service to close

Amazon’s Lovefilm By Post DVD rental service is set to stop operations on 31 October. Lovefilm was founded in 2002 and acquired by Amazon in 2011.

As one might expect, the company has seen its sales dwindle over the years as film-lovers have switched on to the convenience of online streaming instead.

“We have very much enjoyed delivering the Lovefilm By Post service to our customers,” said Amazon in an official statement.

“However, over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming.

“We are committed to finding alternative roles for all Lovefilm employees within Amazon.”