The Hut Group buys GLOSSYBOX

The Hut Group (THG) has bought the subscription beauty box specialist GLOSSYBOX from the majority shareholders Rocket Internet and Kinnevik Online. Founded in Berlin in 2011, GLOSSYBOX uses a business model in which customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.  The company operates in ten core markets, with offices in the UK, Germany, France, Sweden and the US.

In a statement issued this week, THG said that the acquisition represents a “strategic move” as it “looks to extend further its international reach”.  The company added: “THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GLOSSYBOX, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands.”