Australia Post launches free-shipping membership programme for Christmas
Australia Post has launched a new membership programme called Shipster which is offering free shipping on eligible purchases over the Christmas season. The free shipping offer runs from now through to 1 January for shoppers in metropolitan Melbourne, Sydney and Brisbane. For $9.95, Shipster members will receive free shipping whenever they spend $25 and over at participating stores, as well as free delivery of one Deliveroo order each month.
Shipster members will have their shipping costs automatically deducted on eligible purchases at the checkout.
Australia Post Acting Managing Director & Group CEO Christine Corbett said the service has been launched just in time for the Christmas run-up.
“We know our customers love to shop online and this Christmas we expect more gifts to be bought online than ever before. Shipster lets you shop with confidence knowing that there will be no surprises at the checkout,” Ms Corbett said.
“When you shop with Shipster, all you need to do is spend $25 and over to unlock free shipping from more than 40 of Australia’s biggest and most-loved retailers.
“And with online shopping growing from 11.5 per cent to 15 per cent in the last 12 months, we’re predicting the busiest year for online shopping we’ve ever seen at Australia Post.”
Australia Post has focused heavily on its role as an e-commerce enabler, and the Shipster promotion is very much inline with this trend. The link-up with Deliveroo is also an interesting add-on to the service, as food delivery is seen as an important growth area for the industry.
Following the introductory period, Shipster membership will cost $6.95 per month, and continue to allow customers to receive free delivery where shipping costs less than $20.
Brands participating in the trial include:
•Babies R Us
•Cotton On Body
•Cotton On Kids
•Munro Footwear Group (Styletread)
•The Body Shop
•Toys R Us
•Zanui, and more