IPC broadens scope of e-commerce shopper survey
International Post Corporation (IPC) has announced that the 2017 edition of its cross-border e-commerce shopper survey has been “considerably enlarged” in scope.
In a statement issued today, IPC said that the survey has been enhanced “not only in extending geographical reach to about 29,000 respondents across 31 markets in the Americas, Asia-Pacific and Europe but also in providing more in-depth analysis on some of the topics that came out as key in the previous edition”.
The new countries added to the survey for 2017 are Brazil, Cyprus, India, Korea, Mexico and Russia.
“The addition of new countries reflects the growing importance of e-commerce especially in emerging markets,” said IPC. “With respectively 17 and 19% of retail sales taking place online, Korea and China are taking the lead in e-commerce. Brazil, India and Russia continue to experience a huge increase in e-commerce sales and still have a big potential to grow. The survey will identify specificities of these markets.”
Fieldwork for the 2017 IPC cross-border e-commerce shopper survey was conducted in October using an online panel survey of regular cross-border online shoppers, while analysis of the answers will be completed in November. The public version of the survey’s results will be available at the end of January 2018.
