Morrisons launches Alexa-ordering
Customers can now order online from UK supermarket Morrisons using Amazon’s Alexa.
In a statement issued yesterday (13 November), Morrisons said: “Morrisons online shoppers will now be order their weekly shop from Morrisons.com using only their voice.
“Customers will be able to ask Alexa to add milk, bread or any other item to their Morrisons.com shopping list.
“They will also be able to ask Alexa to edit their order; ask if their delivery is on time; or check their basket to see if an item has been requested.”
Matt Kelleher, Morrisons Online Director, said: “Customers are increasingly using voice commands in their everyday lives to check the weather, play music, or find out the latest news. It is important we follow this emerging trend and make Morrisons an easier and more accessible place to shop for groceries online. It’s exciting that our customers can now shop without even needing to login to a computer or mobile phone.”