Morrisons launches Alexa-ordering

Morrisons launches Alexa-ordering

Customers can now order online from UK supermarket Morrisons using Amazon’s Alexa.

In a statement issued yesterday (13 November), Morrisons said: “Morrisons online shoppers will now be order their weekly shop from Morrisons.com using only their voice.

“Customers will be able to ask Alexa to add milk, bread or any other item to their Morrisons.com shopping list.

“They will also be able to ask Alexa to edit their order; ask if their delivery is on time; or check their basket to see if an item has been requested.”

Matt Kelleher, Morrisons Online Director, said: “Customers are increasingly using voice commands in their everyday lives to check the weather, play music, or find out the latest news. It is important we follow this emerging trend and make Morrisons an easier and more accessible place to shop for groceries online. It’s exciting that our customers can now shop without even needing to login to a computer or mobile phone.”

 

About The Author

Ian Taylor

Ian Taylor is the Editor of Triangle’s Mail & Express Review Magazine and the www.postandparcel.info portal. Ian has been a business journalist for almost 30 years, editing and writing for a wide range of magazines and newspapers with a particular focus on the transport and logistics industries.

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