ASA launches formal investigation into Amazon Prime delivery complaints

ASA launches formal investigation into Amazon Prime delivery complaints

The UK’s Advertising Standards Authority (ASA) has confirmed to Post&Parcel today (21 December) that it has
now launched a formal investigation into complaints about Amazon Prime’s “one day delivery” claim.

The general nature of complaints is that the claim is misleading because, in the complainant’s experience, deliveries have taken longer than one day.

Sources at ASA informed Post&Parcel that the authority has received around 200 complaints – but pointed out that the majority of complaints followed widespread media coverage of this story over the weekend.

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