May the 24th be with you!
Parcelforce Worldwide has announced that it is supporting the release of Solo: A Star Wars Story by offering discounts on its worldwide services in a campaign “delivering across the galaxy”.
Parcelforce Worldwide’s multi-channel retail campaign will run until 20 July. The collaboration includes London-focused taxi wraps and vehicle livery advertising. Parcelforce’s Rewards4U customer loyalty scheme (parcelforcerewards4u.com), is also being advertised across the Post Office network in relation to the film. The Rewards4U loyalty scheme offers all members 15% discount on selected services, , plus for the duration of the campaign Rewards4U will be running a special member prize draw allowing one lucky family of four to win a Solo: A Star Wars Story themed Italian holiday.
Parcelforce Worldwide is also teaming up with Cardboard Box Office, the force behind homemade creations of popular scenes from film and TV, to build a scene from Solo: A Star Wars Story to support its campaign. Parcelforce Worldwide is running a competition whereby entrants will be asked to build a scene from the movie in a shoebox, with the winner receiving a LEGO Kessel Run Millennium Falcon.
The film is now in UK cinemas from today (Thursday, 24 May).
