Sainsbury’s rolling out on demand, one-hour grocery delivery service in London
Sainsbury’s has announced that it will be rolling out its new “Chop Chop” on demand, one-hour grocery delivery service to hundreds of thousands of customers living in Central London on Wednesday (28 September). Chop Chop enables customers to order up to 20 items from Sainsbury’s, via an IOS App, and have them delivered by bicycle within one hour, for a flat fee of £4.99.
Sainsbury’s first started testing its Chop Chop service in the London borough of Wandsworth in June (about the same time that Amazon launched AmazonFresh).
From tomorrow, Sainsbury’s will add 35,699 more postcodes to its App and begin operating the service from its Pimlico store.
Sainsbury’s has recruited a team of 40 shoppers and cyclists to operate the new service.
Customers pay via the App, and can track their order.
In a statement about the new service, Jon Rudoe, Sainsbury’s Director of Digital and Technology said: “This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want. Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.
“In Wandsworth customers are using the new one hour delivery service to buy forgotten items, or emergency goods when they cannot leave their home, or have invited guests on the spur of the moment.
“If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service.”
