Interlink Express to become ‘DPD Local’
Interlink Express is to be rebranded ‘DPD Local’ as part of a move to create greater brand consistency within the DPD Group. Founded in 1979, Interlink Express is one of the UK’s largest franchise operations, operating from 90 local depots.
Interlink Express uses the same technology and services as sister company DPD, but focuses on providing a more local service for shippers with smaller volumes.
In a statement sent to Post&Parcel today (3 February), DPD said: “The change to ‘DPD Local’ will enable the operation to continue to grow and build on its key differentiators – local knowledge and service – while benefiting more directly from the strength of the DPD brand, both in the UK and Europe.”
The new brand will be officially launched on Monday (6 February) when the new website will go live, including dedicated mobile and tablet versions. This will be followed immediately by a national roll-out of the new branding which will include over 2,000 vehicles re-liveried, new uniforms for all members of staff, depot signage, packaging and stationery. The project will be completed by October 2017.
“This is a huge leap forward for Interlink Express and DPD Group,” said Dwain McDonald, DPD’s CEO.
“The move will bring Interlink Express more into line with the DPD Group but enable it to continue to focus on what it does best; providing a great local service with nationwide, and increasingly, global reach. Interlink Express is a hugely successful business, so we aren’t looking to change the core proposition. But it will make it much easier for Interlink Express to integrate with existing DPD services from the Your DPD app to the DPD Pickup parcel shop network and international services such as DPD Classic.”
