Preference Service bought out by IPT
IPT is merging The Preference Service, the lifestyle data company it acquired last month, with its own postal data side under a new division called IPT Postal. Thomas Adalbert, former MD of The Preference Service, will lead the new division.The lifestyle survey brand Postal Preference Service will disappear.
IPT, led by chairman Lionel Thain, acquired the entire issued share capital of The Preference Service, valued at GBP4.3m. The Preference Service was majority owned by the UK and Dutch Post Offices, with a database of four million households and 0.35 million email records.
