US Customized Market Mail, Other Initiatives Doing Well, Official Tells MTAC
Mailers have been highly receptive to many new U.S. Postal Service initiatives, Anita Bizzotto, USPS chief marketing officer and senior vice president, said at the Mailers Technical Advisory Committee meeting Feb. 4 at the postal headquarters.
Customized Market Mail, a postal classification begun in August that lets direct marketers mail nonrectangular pieces, has resulted in 39 individual mailings totaling 500,000 to 1 million pieces, she said. Response rates for mail pieces using CMM have ranged from 4 percent to 20 percent.
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