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Direct mail figures in Scotland

The modern curse of junk mail may be lifting, as figures revealed direct marketing has slumped to its lowest level this century.

According to the Royal Mail, there are now 800,000 fewer items being delivered annually than at the industry peak in 2003. However, the industry watchdog warned that while this might be welcomed by householders, it could be bad news for the postal service.

Figures from the Royal Mail still showed 4.65 billion items of direct mail dropping through doors last year – down 7.4 per cent year on year.

Trisha Dow, director of Postwatch Scotland, said the drop was “worrying” as it would cost the postal service – but the figure could be an aberration due to industrial action by Royal Mail workers last year. Postal workers went on strike over pay and conditions, leading to a major backlog of mail.

Ms Dow said: “We would say it’s worrying because it’s an element of the mail that helps balance the books. If that drops substantially – and we know there seems to be a growth in electronic marketing – then it’s difficult to say we would be glad of that.

According to the advertising industry, the figures mean firms are getting better at targeting direct mail so that householders only get the type of offers in which they are interested. New methods of getting the message out – such as texts and e-mails – are also taking away some of the direct-mail business.

Robert Keich, a spokesman for industry body the Direct Marketing Agency, said: “There is a much greater use of targeting and precision and taking out ‘gone always’ – people who have left the household.

For its part, Royal Mail believes the internet is creating the biggest dent in its business. Fraser Chisholm, head of media, said: “The internet is a significant threat to direct mail in its current form but it’s a fantastic opportunity for direct mail to re-position itself.”

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Correos logistics deployment for 9 march

On 9 March Correos will activate D-Day for the General Elections and Regional Elections to the Parliament of Andalusia, a huge mobilisation of human, technical and transport resources to coordinate its logistics networks and guarantee the delivery of all the postal votes received in any of its more than 2,200 offices around the country to the corresponding Polling Station.

Correos is going to mobilise more than 21,000 workers in total, including delivery and office personnel, and practically all its vehicle fleet, made up of around 13,000 cars and motorbikes, normally used for post collection and delivery. In this way, the public postal operator contributes, as in other elections, to the voting in the General Elections and Elections to the Parliament of Andalusia to be held this Sunday, 9 March.

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Emirates Post plans aggressive expansion ahead of share offer

Enjoying strong profit and growing by 20 per cent annually, Emirates Post has turned its focus on expansion plans abroad.

Abdulla Ibrahim Al Daboos, Vice-Chairman and President of Emirates Post Holding Group and Chairman of Emirates Post, sat down with Emirates Business to discuss the group’s diverse business interests and its plans for the future, including acquiring a fleet of aircraft and starting joint ventures with remittance firms overseas.

Looking beyond traditional domestic mail processing, Al Daboos is working to turn Emirates Post into a successful international brand.

How was Emirates Post’s performance last year and what are your expectations for 2008?

No doubt we have made a lot of progress since 2001 when Emirates Post was established as a commercial entity under the UAE Government. The services we have provided so far have been very helpful to the community. Emirates Post made Dh190 million net profit for the year 2007, and we expect a 20 per cent growth from our national operations. If we acquire international operations, we can expect another 20 per cent growth.

What measures has Emirates Post been taking to prepare to move outside the UAE?

We had to think of expansion to our operations and services beyond the UAE borders. We divided our strategy into three categories: financial, express and logistic services. We have already developed these, but more on the national level, and we can use this as our foundation to go regionally and internationally.

We are re-engineering a lot of the processes currently taking place in the government, semi-government and private sectors by evaluating how they conduct their businesses and interact with their customers and mail management. But we need to work on many issues such as proper management, proper IT infrastructure and liquidity so we can succeed internationally.

Can you elaborate on your international expansion strategy?

We do a lot of money remittance. There are a lot of people who transfer money to countries such as India, Pakistan, Indonesia, the Philippines, Egypt, Jordan and Lebanon. In the past, we used to have a relationship or an agreement with a company or agent in those countries.

We now intend to acquire a stake in such companies abroad to expand our services. This will apply to cargo and courier services. Instead of being just the sending part, we would like to have a share in the receiving part as well.

We expect this to give us better control over the services and a better share of the revenues on the other side of the business. Meanwhile, we are keeping in mind the continuous improvement of quality. If we are involved in the know how, then we will be sure the service level here and abroad is the same.

The more we expand internationally, the more we control and improve quality in these countries. Also it will mean we will bring the business here as individuals and corporates have more confidence in us. It is a new way of looking at it. This is how we can replicate the success of many of the services we provide here in certain countries where we can operate.

Have you already started acquiring stakes in companies abroad?

Yes, we have already have done this. We have begun due diligence in India, Pakistan and Indonesia – talking to a company that exists there and buying a share in that company. We are working now on Sudan, Jordan and Syria.

As Emirates Post Group, we have a lot of services and several companies beneath us such as: Electronic Data Centre (EDC), which is a document data centre that does printing, mail fulfilment and credit card issuance; Wall Street Exchange; and Emirates Marketing and Promotion.

We are trying to expand wherever we go to improve services that are related to what we do. Look what we have been doing nationally. This is encouraging us to set up joint ventures to expand internationally.

What are the challenges you foresee to your international expansion pl

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TNT Post to strengthen retail network

TNT Post, part of TNT N.V., published a press release announcing the opening of 750 new sales outlets in shops in the Netherlands. TNT Post’s current services at 1850 shops will remain unchanged, providing consumers in the future 2600 points at which to transact postal business. The press release also states the joint intention of TNT Post and Postbank to transfer their services from the 250 main post offices to existing and new locations in their own networks by the end of 2012. This will involve discontinuing their partnership in Postkantoren BV (a 50/50 joint venture of TNT Post and Postbank), but continuing to work together at 550 of the in total 2600 locations in shops.

With the announced strengthening of the retail network TNT Post wants to further improve its service on the Dutch market. The increase of the number of sales outlets will enable customers to do their postal business closer to home. Having more shop-based sales outlets will improve customer satisfaction with regard to opening hours, waiting times and accessibility.

TNT Post estimates that in 2008 the restructuring costs involved in discontinuing the existing joint venture in Postkantoren BV is expected to be around EUR 70 million before taxes. Furthermore it is expected that, as the result of one-off items and the savings achieved, the expansion and modification of TNT Post’s retail network from 2009 through to 2012 can be achieved with a slightly cash positive balance. From 2013, full implementation of these plans is expected to contribute a structural annual operational cost saving of EUR 45 million compared to the level of 2007. From these cost savings an amount of EUR 25 million comes on top of the earlier communicated savings target for master plans of EUR 370 million in the period 2007 – 2015. As a result the target is increased to EUR 395 million euro.

TNT Post and Postbank will make available the financial resources necessary for Postkantoren BV to offer a social plan aimed at guiding all employees into new jobs and avoiding forced redundancies as much as possible.
A request for advice on these plans will shortly be submitted to the Works Council.

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Barclays launches mobile banking service in India

UK bank Barclays has launched a mobile banking service in India that enables customers to transfer funds, pay bills and make account enquiries using their handsets.

The new m-banking service – called Hello Money – will cost customers Rs30 a month.

Customers signed up to the service dial a number before entering a PIN and choosing the option they want from a Hindi or English menu.

Hello Money is available through all GSM handsets on the Airtel, Vodafone and Idea networks in 40 Indian cities. The bank is looking to extend the service to CDMA handsets in the future.

Barclays says the system – which is based on ‘unstructured supplementary service data’ (USSD) technology – is easier to use than SMS and GPRS mobile banking services, which often involve several steps such as application downloads and can be costly as customers are charged for SMS or GPRS subscription every time they use the service.

The bank says its new m-bankig system can bring financial services to India’s 184 million unbanked population.

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USPS' repositionable notes may become permanent offering

Repositionable notes — colloquially known as sticky notes — may soon become a permanent US Postal Service offering, if approved by the Postal Regulatory Commission.

The USPS filed notice with the commission on February 27 requesting that the notes be made permanent. The commission has 15 days to respond, according to Carlton Shufflebarger, manager of direct mail for the USPS.

The notes are useful for advertisers who want to get their message across through the mail, because people can peel the three- by three-inch notes off mail pieces and stick it somewhere else, giving the message a life beyond the mailpiece, Shufflebarger said.

The USPS first introduced repositionable notes in April 2005 as a one-year experiment, which was renewed several times. The USPS’ board of governors recently voted and agreed that it should be made a permanent service, Shufflebarger said.

The commission is accepting comments on whether the proposed offering is consistent with the Postal Accountability and Enhancement Act of 2006. Comments are due to the commission by March 13.

Repositionable notes can be placed on the outside of First-Class mail, catalogs, magazines and newspapers. Since the program started in 2005, the notes have been used on 306 million pieces of mail, Shufflebarger said.

In addition to the cost of postage, the current price points for the notes are a half-cent per piece for First-Class Mail and 1.5 cents per piece for periodicals and Standard Mail, according to the USPS.

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DHL opts for Crawford dock management system

DHL Exel has chosen a dock management system from Crawford for delivery and warehouse control at its logistics centre in Roserberg, Sweden.

Crawford Dock Management is a piece of software and a decision-support system for the monitoring, follow-up and control of warehouse and truck traffic in connection with goods collection and delivery at complex logistics centres. The result is improved efficiency, security and reduced waiting times for the trucks.

The system consists of four modules which provide navigation, follow-up, service and security. The deal includes a complete system with all modules.

“We have operated with Crawford as a strategic partner for many years. With this expanded installation, we can achieve both considerable efficiency savings and improvements in the quality of our customer offering,” says Henry Svensson, DHL Sweden.

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FedEx opens new depot in Spain

FedEx has opened a new depot in Riba-roja de Túria in the region of Valencia, Spain, to expand its network and improve its service in the region, according to Spanish newspaper Transmarket.

The construction of the new facility follows an increasingly growing demand in the most important sectors of industry in Valencia including pottery, footwear, textiles and clothes.

The depot will be the operational centre of the company in the Levantine area and cover up to 14 routes in the provinces Valencia and Castellón. With the new facility, FedEx also expects to improve delivery times in some areas by up to 5 hours, Transmarket further reported.

The newly inaugurated depot is the third official operational centre of the company adding to the two facilities in Madrid, functioning as one operational unit as well as two depots Barcelona operating as one.

“There has been a growing demand from our local customers and potential clients”, said Ian Silverton, operational manager at FedEx Spain. “It was very important for us to continue providing high quality services for all our customers and FedEx business activities in this region.”

The Spanish FedEx subsidiary generated the revenues of about EUR 48 million in 2006. It employs 374 people and has a fleet of 75 delivery vehicles.

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