Royal Mail study backs marketing power of unaddressed mail
Nine out of every ten people in the UK are happy to receive regular unaddressed mail from retailers, according to new research commissioned by Royal Mail.
Read MoreTag: Advertising
Customers force Royal Mail rethink on letter branding
Royal Mail has been forced to rethink its plans to splash “delivered by the Royal Mail” across all advertising mail passing through its network – after a backlash from the advertising industry. The move...
Read MoreMailers warn of side-effects from USPS pursuit of new mail volumes
The mailing industry has urged the US Postal Service to take care not to undermine existing business in its efforts to grow mail volumes through initiatives to attract new mail users.
Read MoreUS firm launches hybrid direct mail service for small businesses
Virginia-based printing and mailing company Taradel LLC has launched a new online service to help small businesses set up local direct mail campaigns anywhere in the United States.
Read MoreUSPS opens door for small businesses to use the mail
Postmasters across the United States are set to hold a series of special events over the next few months, to attract small businesses into using a new simplified mail service for local advertising.
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