Tag: Advertising

Deutsche Post and the Siegfried Vögele Institute will again award German advertising agencies for their outstanding creative performances in dialogue marketing with the “2007 Mailing Competition” (Mailing-Wettbewerb 2007). There are five categories in which the agencies can submit their most successful mailings from their 2006 portfolios until 2 March 2007.

As well as the categories “Standard Format”, “Open Format”, “Partially Addressed Mailings” and “Self-Advertising”, the category “Political Communication” has become increasingly important for effective dialogue with citizens. Governmental and non-governmental institutions can submit contributions to the “Political Communication” category.

The Mailing Competition has been a highly approved award throughout Germany for many years. In 2006 nearly 400 agencies participated submitting over 600 to win the Dialogue Award. In a preliminary round regional juries award a prize to up to three winners per category. These participate in the national finals with a renowned and expert jury, which will take place at the Siegfried Vögele Institute in Königstein/Taunus near Frankfurt. The criteria for evaluating entries are design and strategy; creative idea and its implementation; customized approach and campaign effectiveness.