Retail Digital Signage. A guide from Digital Signage Today, Kiosk Marketplace and Self-Service World
Retail Digital Signage. A guide from Digital Signage Today, Kiosk Marketplace and Self-Service World
Read MoreTag: Advertising
Assisted Selling and Point-of-decision Marketing
Assisted Selling and Point-of-decision Marketing
Read MoreAdvertising with Digital Signage. Driving home the message with screens
Advertising with Digital Signage. Driving home the message with screens
Read MoreSaatchi & Saatchi Italy catches the Italian Post
Saatchi & Saatchi Italy has won the budget for the communication activities of Poste Italiane (Italian Post Office), covering postal services and the post office network.
The agency has been assigned a 3-year contract, following a pitch that involved many of the agency’s divisions, from traditional advertising to online/interactive, direct marketing and shopper marketing.
Fabrizio Caprara, Joint CEO, Saatchi & Saatchi Italy, said, “We are very pleased with this result. First of all because we are happy to have once again the opportunity of working with this client with whom we have had in the past a very fruitful experience. And secondly because it gives great satisfaction to be involved in a project in which close interaction between the agency’s different marketing disciplines will play a fundamental role.”
Read MoreJoan Collins and Westlife to star in new Post Office UK tv advertising campaign
The series of TV commercials are set in a fictional Post Office branch which will welcome some famous faces in the coming months, with customers including Westlife, Bill Oddie and Keith Harris and Orville.
The fictional Post Office team is led by sub-postmaster Ken, played by John Henshaw, whose has previously appeared in The Royle Family, Early Doors and Life on Mars.
Post Office marketing director Gary Hockey-Morley said: “Our marketing has been key in helping us to become the fastest growing financial provider in the UK. We have exceeded one million financial services customers, GBP 2bn has been invested in our savings accounts and one in every 25 credit cards is from the Post Office.
“But the business continues to face major commercial challenges so it is vital that we respond to create a sustainable branch network. The TV advertisements will form the backbone of a major new marketing campaign highlighting the uniqueness of our service and the broad range of competitively priced products on offer at local Post Office branches.
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