Tag: Advertising

Modiv Media launches retail in-store self-service solutions

Posted by | Oct 1, 2007 | |

Modiv Media Inc., provider of retail interactive media delivery solutions, has announced the launch of Modiv Shopper, Modiv DeliVision and Modiv Mobile, a multitouch platform that delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers’ mobile phones. The new products enable brand marketers and retailers to connect and engage with individual consumers when they are at their “moment of decision,” making it possible to create truly personalized relationships. By reaching customers at the right times and locations, retailers and brand marketers can better influence buying behaviors and drive sales throughout the shopping experience.

“More than ever, the way shoppers shop and the way media is delivered are changing,” said Robert Wesley, president and chief executive of Modiv Media. “Today, 40 percent of shoppers are using self-service checkout at retail stores when available, and 240-plus million U.S. mobile-phone subscribers are beginning to use their mobile phones as personal convenience devices. Reaching consumer purchasers at these touchpoints — and at the most critical moments — is proving to be the best way to take shopping to the next level. Modiv Media’s products let brand marketers and retailers reach the target they seek and give customers relevant coupons and offers the way they want to receive it.”

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US marketers spending less on advertisements

Posted by | Sep 12, 2007 | |

Total advertising spend in the first half of 2007 went down 0.3 percent to USD 72.6 billion versus the same period in 2006, according to data released today by TNS Media Intelligence, a provider of advertising and marketing information.

Internet display advertising held tight to its growth leadership position with a 17.7 percent increase to USD 5.5 billion in ad-spend.

Consumer magazines experienced a 6.9 percent increase to USD 11.5 billion in advertising.

Outdoor advertising investments were up 3.6 percent to USD 1.9 billion and cable TV followed with a 2.8 percent increase to USD 8.3 billion.

Broadcast TV media continued to experience weakness in the second quarter and turned in significant half-year declines.

Network TV expenditures went down 3.6 percent to USD 11.8 billion, while ad spend on Spot TV dropped 5.4 percent to USD 7.3 billion. Syndication TV was down 5.3 percent to USD 2.00 billion.

Newspaper and radio plummeted during the second quarter. For the half-year period, ad spending in local newspapers plunged 5.7 percent to USD 11.1 billion on a reduction of 4.7 percent in space sold. Marketers lowered their radio advertising budgets by 2.7 percent, to a total of USD 5.1 billion.

Internet display advertising swelled to 7.6 percent of total expenditures, up from 6.4 percent a year ago. Magazines gained 0.9 share points and finished the period at 20 percent of ad spending. Newspapers lost one full share point and slipped to 17.8 percent of total expenditures. National television and local television each lost share but still accounted for a combined 43.6 percent of all expenditures.

In the first half of 2007, the top 10 advertisers spent a total of USD 9 billion, a decrease of 2.2 percent from last year.

Second quarter spending for this group was up slightly, bouncing back from a steep 5.1 percent decline during the first three months.

Financial Services maintained its top position with USD 4.5 billion in expenditures, up 3.5 percent. Higher spending from retail banks offset reductions by credit card brands.

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U.S. Ad Volume Recedes for Second Consecutive Quarter, Internet, Magazines Rise

Posted by | Sep 11, 2007 | |

U.S. measured media as spending fell 0.3 pct to USD 72.59 billion during the first half of 2007, as the ad economy shrunk for the second consecutive quarter this year, according to estimates released this morning by ad tracking firm TNS Media Intelligence. The pattern is significant, said TNS MI President-CEO Steven Fredericks, because it is the first time since 2001 that spending declined for two consecutive quarters – a trend economists look at closely for signs of recession. “While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers,” Fredericks stated. “Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year.”
Not all media are suffering as a result of the downturn. Internet display advertising maintained its growth leadership position, registering a 17.7 pct increase to USD 5.52 billion. TNS MI does not currently track online search advertising, which is believed to be fueling even greater growth in the online sector.

Consumer magazines posted a 6.9 pct gain to USD 11.50 billion in advertising. Outdoor expenditures were up 3.6 pct to USD1.90 billion and Cable TV followed with a 2.8 pct increase to USD8.38 billion.

Broadcast TV media continued to experience weakness in the second quarter and turned in significant half-year declines. Network TV expenditures fell 3.6 pct to USD11.84 billion, while ad spending on Spot TV dropped 5.4 pct to USD 7.29 billion. Syndication TV was down 5.3 pct to USD 2.00 billion.

Newspaper and radio media also saw widening losses during the second quarter. For the half-year period, ad spending in Local Newspapers plunged 5.7 pct to USD 11.09 billion on a reduction of 4.7 pct in space sold. Marketers lowered their radio advertising budgets by 2.7 pct , to a total of USD5.14 billion.

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Canada Post offers business services thought SmartmovesTM product

Posted by | Jul 5, 2007 | |

When Canadians move, they are more likely than at other times to open their pocketbooks to redecorate, refurbish or simply buy a new vehicle—or all three says a recent survey conducted for Canada Post’s smartmovesTM service.

The purpose of the smartmovesTM program is to connect businesses with Canadian consumers who are moving. Businesses and movers can communicate via the Internet and a magazine mailed to new movers. Canada Post sells advertising in these channels to provide businesses with an opportunity to reach new movers while strictly maintaining their anonymity. New movers receive useful information and tips in the smartmovesTM magazine as well as great offers on products and services they may need when moving. Canada Post does not release mover data to businesses at any time.

Canada Post’s multichannel smartmovesTM program provides unrivalled access to one of the most lucrative and motivated segments of buyers in the country: people who are moving. In 2006, more than 1.1 million households and businesses notified Canada Post of a change of address. The smartmovesTM program provides a communication channel for businesses and organizations to connect with this audience using banner ads on the www.smartmoves.ca web portal, consumer directed data updates, page advertising in the smartmovesTM magazine, “A Guide to Your New Home”, or by providing outserts that are delivered with the smartmovesTM magazine.

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Hi-Media signs a 3-year advertising network contract with laposte.net

Posted by | Jun 28, 2007 | |

Following a request for proposals, Hi-Media renewed its association with La Poste group with the signature of a 3-year advertising network contract to market advertising space on the laposte.net portal, which attracts 1.9 million unique users and 251 million pages viewed per month (Source: Nielsen/NetRatings, Home and Work panel, May 2007).

The level of ambition and resources La Poste has dedicated to expanding its service offerings on its website have made it one of the leading portals on the French market.

The deal further reinforces Hi-Media’s leadership and the reach of its audience network over the medium term, enabling the company to make the most of vigorous growth and market consolidation in the Internet advertising market.

Market figures for May confirmed Hi-Media’s leadership position as the no. 1 independent interactive advertising network in France, with 69% coverage of French web surfers (Source: Nielsen/NetRatings, Home and Work panel, April 2007) and no. 3 in terms of number of advertisers and sales (Source: TNS Media Intelligence, aggregate raw data for January to May 2007).

Hi-Media’s Q2 2007 sales figures will be published on July 24, 2007, after market close.

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