Post Office reviews £15m direct brief
The Royal Mail Group has called a pitch for the £15m direct marketing account for the Post Office.
Read MoreTag: Advertising
US Postal Service in review
The US Postal Service (USPS) issued an RFP on October 2 for a contractor to provide strategic messaging services to the media, the general public, and postal employees. The deadline for proposals is November 5.
One important aspect will be crisis communications, noted USPS senior PR specialist Joanne Veto.
“The solicitation would be in keeping with that: To have an agency standing by or on call in case of an emergency to assist where needed or [provide] expertise beyond what we have internally,” Veto said, via e-mail.
For crisis communications, work might include training spokespeople; identifying experts and credible third parties to support USPS messaging; and facilitating interaction with the Department of Homeland Security and other government agencies.
More generally, work by the selected firm could include tasks like providing advice on communicating corporate policy and positions, as well as assisting with business, employee, and community, and media relations.
In addition, the firm might assist the USPS in its efforts to expand its licensing program, which aims to boost employee awareness and overall “excitement and momentum” for the program, according to the “statement of work” issued in connection with the RFP.
Read MoreHBO goes postal (U.S)
Close your laptop, put away your BlackBerry and write a letter. That’s what John Adams would have wanted.
The U.S. Postal Service and HBO recently launched an ad campaign that focuses on the importance of handwritten correspondence and the heartfelt feelings it evokes. The effort, called “Power of the Letter,” promotes HBO’s miniseries John Adams, which details the life of the second U.S. president and his abundant letter writing.
HBO, seeking exposure for the miniseries that premieres on March 16, is footing the bill. “We didn’t have to spend a penny on this campaign,” said rep Sue Brennan at the USPS, Washington.
The campaign spans across TV, online and retail. A specialWeb site, poweroftheletter.com, was created by HBO, which provides a brief description of the miniseries and encourages consumers to write letters. Standees, which are 6-foot tall cardboard ads, were put up in more than 4,000 Postal Service retail locations around the country to drive consumers to the Web site, in addition to window clings with ads in 12,000-plus locations.
The campaign will run until the end of the month. Civic Entertainment Group, New York, handles.
“[The promotion] is in more Postal Service locations than there are Starbucks coffee shops and Wal-Mart stores in the U.S.,” said Spencer Rice, a director at Civic Entertainment.
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