The average weight-per-piece in Periodicals Mail has gone down this year, which probably means many publications have less advertising due to the slowing economy.
Since the advertising portion in Periodicals rates makes up a larger part of the cost coverage than the editorial portion, one has to wonder what impact this might have on the cost coverage in Periodicals Mail.
The average weight-per-piece in Periodicals Mail has gone down this year, which probably means many publications have less advertising due to the slowing economy.
Since the advertising portion in Periodicals rates makes up a larger part of the cost coverage than the editorial portion, one has to wonder what impact this might have on the cost coverage in Periodicals Mail.
The launch date for the new Quality Standard for Mail Production (QMP) scheme has been announced by the Scheme’s Manager, The British Accreditation Bureau (BAB). QMP will ‘go live’ on March 5th with its flagship web site www.qmponline.co.uk containing the details of over 300 fully accredited Mailing Houses. The aim of the scheme is to ensure the promotion and maintenance of high standards in direct mail production services.
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