Clients and agencies slam Royal Mail pricing scheme
Royal Mail’s plans to introduce a new pricing system based on size – not just weight – have been attacked by both agencies and clients and will, according to one agency chief, “stifle creativity and damage the direct mail medium”.
The proposal, first revealed in Precision Marketing last month (PM April 5), has been put forward by managing director of business and consumer markets Gillian Wilmot. It is not known whether the Media Markets division supports the initiative.
