Don’t count the mail out in a digital multichannel universe
Neil O’Keefe, vice president multichannel, Direct Marketing Association, United States, explains all to Post&Parcel.
Read MoreTag: Direct Marketing
US DMA appoints Dapper and McKenzie
The US Direct Marketing Association (DMA) Board of directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as chairman of the Board; and Don McKenzie, CEO of Direct Group as vice chairman of the Board.
Read MoreTranspromo equals affordable market opportunities
As the business environment grows increasingly competitive and companies continue to tighten their expense controls, marketers are gaining interest in leveraging transactional documents as an integrated element in the overall customer communications experience. An increasing number of companies are turning to transpromotional communications—which are transactional documents that include promotional and other messages imprinted upon them—as a way to increase the value of mundane statements, notifications, confirmations, and other transactional documents that have long been considered simply a cost of doing business.
Read MoreRoyal Mail backs new marketing business
A new online marketing resource has been backed by Royal Mail.
Read MoreAustrian Post Acquires Hungarian Company: Cont Media
Austrian Post acquired a 100 pct shareholding in the Hungarian company Cont Media Hungary kft. The closing took place on September 1, 2008. In 2005, Austrian Post had already acquired feibra Hungary, the leader on the Hungarian market for unaddressed direct mail. The Austrian Post Group has now also taken over Cont Media, the second largest company in this market segment. As a result of the acquisition of Cont Media, Austrian Post now has a nationwide logistics network for distributing advertising brochures on the important Hungarian market. On balance, feibra and Cont Media jointly have a market share of slightly 60 pct.
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