Tag: Iceland

Iceland Post cares about the environment

It has one of the country’s largest fleets of vehicles, 123 in number, which cover annually about 2,780,000 km, an average of 22,600 km per vehicle. The company is now offsetting the carbon footprint of its entire fleet by financing the planting of 7,613 trees, to be planted with the collaboration of Kolviður in the Geitasandur Forest in the South of Iceland.

Iceland Post has adopted a policy for the environment which informs its procedures. In the Reykjavík area it operates five methane-powered vehicles, and the plan is that around 10 pct of the Post Office’s fleet should be environmentally friendly; more methane-powered vehicles are expected by the end of June.

This year has seen the establishment in Iceland of a fund whose aim is the fixation of carbon in vegetation and soil in order to reduce the concentration of carbon dioxide (CO2) in the atmosphere. By purchasing carbon fixation, Kolviður’s clients can offset the emissions produced by their road and air travel. The fund then finances forestry management such as the planting of trees in zones subject to long-term (90-year) agreements.

Kolviður aims to increase carbon fixation in vegetation and soil in order to reduce the concentration of carbon dioxide (CO2) in the atmosphere. Kolviður is also working towards increasing individual and corporate awareness about the release of greenhouse gases. By enabling people to take responsibility for their own emissions and react in a concrete way, results will be achieved. Kolviður will encourage Icelanders to become the world’s first nation to offset their transport carbon footprint with forestry.

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Customer analysis software lifts Iceland home delivery

Iceland has netted a return on investment within months of implementing a customer analysis and market visualisation system that is enabling it to improve its marketing and home delivery service.

The supermarket has used GMAP Consulting’s Microvision software to analyse data on regional marketing gathered between October and December last year and help it shape campaigns in the run-up to Christmas.

Iceland customer data insight manager Sarah Kirwan explained that the company has been able to assess the success of different combinations of marketing media in different areas. She said: “We do a lot of regional marketing and we wanted to look at how spend has affected performance.”

The software is also being used to profile the type and location of customers using its home delivery service, so that it can target further stores where the service is most likely to succeed.

According to Kirwan, the software has paid for itself within months through improved sales, although it also allows the retailer to better control cost.

“It is mainly about increasing sales,” she explained. The software can also look at home delivery data in terms of cost management.

She added that no stores have yet withdrawn the delivery service as a result of the analysis.

In addition, Kirwan says the maps that the software can create to visualise sales by geography are proving a useful addition to its normal performance reports.

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DHL Iceland Appoints Managing Director

DHL Express Iceland, part of Deutsche Post’s express delivery and logistics arm DHL, appointed Mikael Skogsberg managing director, it was reported on October 7, 2005.

Mikael Skogsberg, 38, will replace Thordur Hermann Kolbeinsson who decided to resign from the post.

Prior to the appointment, Skogsberg who has 14 years experience at DHL in Europe, has headed the company’s units in Sweden and Belgium.

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