Jamaican PostCorp goes for profit with new deliveries
The Postal Corporation of Jamaica (PostCorp), in a drive for profitability, is to offer occasional mail delivery primarily to business clients, and in the process, strengthen a market segment that is still in its infancy.
With this new service, the PostCorp believes it can enable corporate Jamaica to reach targeted audiences efficiently by distributing their brochures and fliers.
“The advertising mail market is not really well developed in Jamaica,” says Dr Blossom O’Meally Nelson, postmaster general and chief executive officer of PostCorp. “People tend to spend a lot of money on radio and television advertising (and) in the print media, but that direct advertising to households and individuals is best facilitated by the post office.”
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