Tag: Magyar Posta

Main developments in the postal sector (2006-2008)

On behalf of the European Commission, DG Internal Market and Services, ECORYS has carried out this study from November 2007 to August 2008. The objective of the study is to identify, quantify and assess the main developments of the postal sector in relation to the application of the Postal Directive, in particular with regard to regulatory, economic, social, consumer and employment aspects, as well as quality of service and technology developments.

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Hungarian Postal Service to refresh information for their database

The Hungarian Postal Service (Magyar Posta) will refresh its database containing information about the lifestyles of clients, and consequently they are currently sending out millions of questionnaires to Hungarian households, reports Napi.hu (subscriber only).

The questionnaires will be addressed to those clients who are currently included in the database, in addition to being sent to another two million residents. The questions can also be answered online.

The update was made necessary because the rights to manage the current database will expire at the end of this year, so Magyar Posta is required by law to delete it. Results from the current study can be used from next year onward. Based on the collected information, the company can approach clients with customized offers which fit into their lifestyle.

As they have previously, the company is encouraging clients to fill in and return the questionnaires with prizes worth a total of Ft 10 million (over €41,000), with the main prize being a Fiat.

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A long and stony road to European postal competition

Following full liberalisation in four European countries (UK, Germany, Sweden and Finland), about 54 pct of the total EU mail market in volume terms is now completely open to competition, Alex Dieke, head of Postal Services and Logistics for German-based market research institute wik-Consult, told last month’s World Mail & Express Europe conference in Budapest organised by Triangle Management Services. But experience from these four liberalised markets showed that “it will take a long time for effective competition to arrive”, he commented. In the long-term, competitors might be able to gain up to 20-25 pct of larger markets, he forecast.

In Britain, which liberalised in 2006, competitors such as UK Mail and TNT Post had gained a 10 pct market share in terms of “upstream” volumes collected from customers but there was still no major competitor to Royal Mile for “last-mile” deliveries to businesses and consumers, Dieke said. In Sweden, where the market was opened in 1993, competitor CityMail still only had about 10 pct of the market. In Finland, which liberalised in 1997, high entry barriers meant there was no real competitor to Itella. In the Netherlands, which along with Slovakia might open its market before the official EU-wide liberalisation date of January 2011, competitors Selektmail and Sandd had gained 12 pct of the market despite TNT’s remaining monopoly, he noted.

Iain McLure, CEO of Spring Global Mail, criticised European postal operators for the repeated delays to liberalisation in recent years. “How long does the postal sector need to get prepared for competition?” he asked. In future, postal operators would have to focus on offering products in line with customer demand, better customer service and opportunities to achieve cost savings, the experienced postal manger forecast.

Spring, the TNT/Royal Mail/Singapore Post subsidiary, regularly used alternatives to national postal operators in some markets in order to provide quality services and lower costs, McLure pointed out. But he stressed: “As a broker, we are more of a customer (to postal operators) than a competitor.” Spring had been profitable for the past eight years, he noted.

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Magyar Post commits to the GHG reduction Programme

Magyar Posta joins the Green House Gas Reduction Programme. They are the 15th member to agree to an ambitious average 10 pct reduction of greenhouse gas emissions over the next five years.

The postal sector in Europe, through the very nature of its activities, has an impact on the environment, mostly in the form of greenhouse gas emissions. Most of these CO2 emissions result from the use of road transport, aviation and building energy usage also contributing significantly.

There is however considerable scope for improvement and as a vital sector of the European economy, the postal sector is committed to providing an example, by working closely with customers, suppliers and other stakeholders in order to reduce the whole sector’s impact in Europe and worldwide.

Elaborated by PostEurop’s Environment Working Group under the authority of the Social Responsibility Committee, the Greenhouse Gas Reduction Programme is fully in line with the Kyoto Protocol and the European Climate Change Programme targets. Its aim is to measure and assess the reduction efforts of participating postal operators and to create synergies by exchanging best practices in that field.

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