Tag: Marketing

TPG Acquires remaining 40% stake in leading direct marketing company in the Czech Republic and Slovakia

Posted by | Feb 13, 2004 | |

The mail, express and logistics company TPG N.V. has acquired the remaining 40% of the shares in the DIMAR Group through Cendris, a subsidiary of TPG Post. DIMAR is one of the leading providers of full-service direct marketing activities in the Czech Republic and Slovakia. TPG had already acquired a 60% stake in DIMAR in 2002. The DIMAR Group has combined revenues of EUR 9 million and 160 employees, and offers a wide range of Direct Marketing activities in the Czech Republic and Slovakia. The company offers services in the area of customer relation management (CRM), database management, consumer and business
information, printing, creative design and call centres.

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Mailing issues: Dominant mail?

Posted by | Feb 13, 2004 | |

For the pretenders to Royal Mail’s throne to be successful, direct marketers have to be convinced that in the long term they can deliver mail more efficiently. Steve Hemsley reports

Kylie Minogue’s 1990 hit Better The Devil You Know should be adopted by the Royal Mail as its new sonic logo. The Aussie pop superstar reached number two, but Royal Mail is hell-bent on retaining top spot in its own chart where, a host of new entrants could soon be wooing advertisers with the promise of cheaper delivery costs.

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The door-to-door believers

Posted by | Feb 12, 2004 | |

Used by 84 of the nation’s top 100 advertisers, door-drops are steadily gaining momentum.

While some marketing media have been hit hard by diminishing budgets, the door-to-door sector has experienced strong and steady growth in the past few years. And the number of big advertisers won over by the medium is impressive.

Of the top 100 advertisers in 2002, 84 used door-drops as part of their marketing mix, according to Campaign magazine. In 1997, it was just 23.

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DMA Accuses UPS of Holding Up Postal Reform

Posted by | Jun 18, 2002 | |

The Direct Marketing Association criticized United Parcel Service yesterday, saying UPS was trying to thwart postal reform.
“UPS appears not to have the best interest of its customers at heart,” said H. Robert Wientzen, president/CEO of the DMA. “It seems clear that they seek to ensure the further decline of the postal service.”
It has been widely reported, the DMA said last week, that UPS is using its lobbying muscle to deny a floor vote to a House of Representatives postal reform draft bill.
Though the DMA has offered mixed reviews of the draft, Wientzen said changes in the system are needed for the U.S. Postal Service to compete. He also said that a healthy postal service would actually help UPS.

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Dutch postal firm hires FD to raise its media profile

Posted by | May 31, 2002 | |

TPG – the group that runs the Dutch postal service and TNT Logistics – has hired Financial Dynamics for profile-raising support in a bid to capitalise on plans to open up Europe’s postal market.
The move follows failed merger talks between TPG and Consignia and comes as UK postal regulator Postcomm announces plans for market liberalisation.
Postcomm this week confirmed it was delaying proposals to end Consignia’s monopoly, originally planned to start this year, but now delayed until 2003.
TPG has briefed FD with handling a profile-raising campaign targeting the financial community in its key markets, focusing mainly on the UK, with additional work in New York and Frankfurt, where the group is listed.

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