The Direct Marketing Association expressed concern yesterday over the decision by the Mailers Council to call for a presidential commission to study changes to the U.S. Postal Service.
In a letter to President Bush sent yesterday, Mailers Council executive director Bob McLean called on the White House to create a commission on postal reform to evaluate the USPS.
ANY MARKETER WORTH HIS or her salt knows that direct marketing (DM) is one of the most cost effective ways to spend their budget. With the deregulation of the postal market, the case for DM, and in particular direct mail, is set to get even more persuasive.
The move, announced by the Postal Services Commission (Postcomm) in January this year, aims to reduce Consignia’s monopoly in the UK postal market. Final details of the changes are due to be made public this month, although Consignia is currently lobbying hard for the proposed changes to be postponed.
Deustsche Post in co-operation with the German Institut fur Marketing, has founded the Centre for Interactive Marketing and Media Management, in Munster, Germany.
The research centre will promote research and education in interactive marketing and media management, with particular emphasis on direct marketing.
2 January 2001 . an post has acquired Kompass Ireland. No price has been disclosed. An Post plan to use Kompass to develop into mail marketing services.
Read MoreLe Figaro (Paris): “French post office La Poste is to announced today its third investment in an Internet start-up company. The young company, e-mail Vision, is a specialist in on-line marketing. The amount of the capital increase carried out by Sofipost has not been revealed but has been qualified as an ‘important investment’. E-mail Vision has already raised 13m euros from two previous capital increases. This operation follows the acquisition of e-lico, a company specialised in e-logistics, by Chronopost. For several months now, La Poste chairman Martin Vial has affirmed his intention of making the group an important player in all types of mail distribution.” (Source: Financial Times)
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