TNT Mail, the leading challenger to Royal Mail’s dominance in the business letters market, is embarking on its first promotional campaign. The company, which is the mail division of parcel delivery group TNT, is preparing brand activity under the banner “Post modern”, reflecting its aim to shake up the UK’s deregulated postal market.
Read MoreTNT Mail has appointed Simon Dolph to the newly created role of head of marketing and communications.
Dolph moves from building society the Children’s Mutual, where he was a marketing consultant.
Dolph will be responsible for developing the TNT Mail brand and building awareness of the downstream access service ahead of its launch. TNT Mail will work with Royal Mail, which will deliver post on TNT’s behalf.
Dolph said: “This is a unique opportunity to be working for one of the most dynamic new entrants into the UK postal market.
“TNT Mail will be a breath of fresh air for customers to work with as it brings modern thinking to the way mail distribution and delivery operates in this country.”
Read MoreDoorstep milk deal sees TNT develop mail network
Read MoreArla [Express Dairies] to deliver parcels [for TNT Mail]
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