Tag: UK

The nature of traditional media channels is changing, and Royal Mail is keen to promote direct and door-drop mail campaigns as a cost effective alternative. Its new web based initiative allows customers to develop their own direct marketing strategies and is an imaginative attempt to capture a market that is underutilized in the UK.

The UK’s Royall Mail has introduced a new interactive online service highlighting the effectiveness of both direct mailings to targeted households and door-drop campaigns to whole neighborhoods. Ogilivy Interactive, one of the largest marketing communications networks in the world, has designed the virtual demonstration.

As much as one quarter of the £450 mil set aside by the govt for rural post offices could be invested in IT, according to the Dept of Trade and Industry (DTI). The govt body said it would invest £150 mil over three years, including around £79 mil for ‘front line systems’ in the first years, and £74 mil in both the second and third years. A Post Office source said that up to half of this expenditure could go towards IT systems. The National Federation of SubPostmasters, which will decide how to spend the money, said it is too early to speak about specific allocations. The Post Office claims it costs it £100 mil/y to maintain its Horizon automation system to which 40k terminals are connected, including 12k at rural branches.

The Royal Mail Group is considering an MBO bid for its in-house PR division, it emerged this week.

The division – Communications Services – competes against external agencies to provide PR, internal communications, events, exhibitions and design support for the group’s three divisions: Royal Mail, the Post Office and Parcelforce Worldwide.

It is understood that an MBO bid, being led by division director Mick Kelly, is under consideration by senior group staff.