Catalogue firms join forces for new trade body
Over 100 catalogue owners are forming their own trade association in an attempt to improve standards of training and support within the catalogue industry. The new body, called the Catalogue Exchange, may also be used to challenge the DMA (UK) on the issue of size-based pricing. Although negatively received by the majority of the direct marketing industry, Royal Mail’s new pricing proposals are set to improve the lot of niche cataloguers by reducing their costs.
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