Is size such a big issue?
Royal Mail’s financial problems have been well publicised, and some direct marketers have made a connection between the Post Office’s need to increase its revenues and the decision to move to a size-based pricing structure for direct mail.
The debate has been raging for months, ever since Precision Marketing first revealed the plans (PM May 24). Guy Chubb, production manager for Production Direct, states: “The proposed Royal Mail changes are just another attempt at making money under false pretences, instead of addressing the root cause – an issue of national non-conformance to a set of guidelines that have been loosely applied by Royal Mail, and seriously overlooked for some users.”
Read More