The internet start-up now allows online shoppers outside of London to receive purchases within 90 minutes, or during a one-hour delivery window of their choice.

Shutl works by aggregating the capacity of local same-day couriers into a web service. This integrates with retailers’ e-commerce platforms, allowing them to fulfill online orders from local stores and enabling “quicker and more convenient delivery than is possible from a centralised warehouse”. By keeping the delivery distance short it is also possible to offer the service for a price that is comparable to standard 1-2 day delivery.

Initially the service will be offered to the new geographies through fashion brands Karen Millen, Oasis, Coast and Warehouse.  Other major high street names are expected to follow shortly.

“This next phase of Shutl’s expansion will enable us to serve around 25% of online shoppers in the UK,” said Tom Allason, founder and CEO of Shutl.  “Assuming everything goes to plan, we expect to launch across a further five cities in the coming weeks. Our goal is to have sufficient coverage by November to give high-street retailers a significant competitive edge over Amazon and the other pure-play e-tailers this Christmas.”

Source: Shutl

Tags: Allason, E-Commerce, Shutl, UK