DHL UAE launches USD1 million re-branding campaign
The first stage of a one million dollar re-branding campaign by air express supplier DHL UAE is underway with a huge billboard on Dubai’s Sheikh Zayed Road. Sporting the new red and yellow corporate colors of DHL Worldwide Express, the billboard is the first major visual expression of the new DHL to be launched within the UAE.
The new DHL Worldwide Express logo was introduced earlier this year to deliver a very visual representation of the new DHL, which combines the forces of all Deutsche Post World Net express and logistics activities. – (menareport.com)
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