Three out of four Belgians prefer paper mail
Three out of fours Belgians still prefer paper mail to email, a survey of the Belgian research bureau M.A.S, ordered by the Belgian postal service company De Post/La Poste, showed on November 18, 2005.
The results of the survey showed that paper mail has a future, CEO of the Belgian postal company, Johnny Thijs, said.
According to the survey, only 61 pct of the Belgians under 34 years preferred paper mail, while 84 pct of the surveyed aged over 55 years admitted they preferred paper mail. Eight of ten Belgians said they preferred to receive their bills and administrative documents on paper.
Two of three surveyed said they hurried to open their mail box and experience the reading of the mail as a pleasant moment.
Belgians dedicated on average half an hour a week to handling their mail. They opened some 78 pct of the mail they received and read carefully some 23 pct of the opened mail.
A total 54 pct of the surveyed said they considered direct marketing the best way to explore new products and services.
The survey was carried out on the phone among 1,169 Belgians in June, July 2005.
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Source: De Standaard
