La Poste, the French post office, has decided to update its image with what it calls a more dynamic and contemporary logo. According to the organisation’s Marketing Director, Vincent Relave, the new logo better reflects La Poste’s position and ambitions in society. It has cost La Poste EUR 70,000, plus EUR 10m for an advertising campaign which begins at the end of the month.
Escher powers the world’s first and last mile deliveries, helping Posts connect nearly 1 billion consumers with global ecommerce networks. Postal operators rely on Escher to deliver an enhanced retail and digital customer experience, to activate new revenue streams, and to realize new delivery economics. […]
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