Co-op is “combining its physical and digital routes to market”
Co-op’s partnership with Just Eat is set to deliver increased online availability in communities as it reaches almost 1,000 stores by the end of this month (May), the convenience retailer has confirmed.
The convenience retailer is raising the total number of stores on the platform to almost 1,000 following a successful trial with Just Eat, with the move forming part of Co-op’s ambitions to ‘bag’ around one-third (30%) of the UK online quick convenience market, delivering from store to door in minutes.
Co-op also estimates that more than 80% of the UK population will have access to Co-op groceries online by the end of this year, through its own online shop and with partners.
Last year, Co-op saw its online revenues grow by 24%, with the convenience retailer using the strategic advantage of its stores located in the heart of communities to grow its online offer. Orders are picked fresh in store and delivered quickly, conveniently and locally.
Over the last six months, the convenience retailer has also expanded its use of autonomous grocery deliveries, with self-driving robots now a familiar sight in the areas of Bedford, Cambridge, Milton Keynes, Northampton, Leeds and, most recently, Greater Manchester where robots rolled-out earlier this year (March) through Co-op’s partnership with Starship Technologies.
Chris Conway, eCommerce Director, Co-op, said: “Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach. With our stores located in the heart of local communities, closer to where our Members and customers live and work – we continually look to create increased flexible options online.
“Our partnership with Just Eat continues to go from strength to strength, enabling Co-op to deliver further online choice with increased ease, speed and convenience, whenever and wherever our members and customers choose to shop with us.”
Amy Heather, Strategic Accounts Director, Just Eat UK, said: “Our partnership offers convenience grocery delivery from store to door across the UK – bringing access to a wide range of fantastic Co-op products which are delivered to our customers homes within minutes. This partnership is another example of Just Eat’s commitment to grocery in the UK and Co-op is proving to be a popular addition for our customers.”
