UK direct mail volumes drop 2.1% in 2006

The volume of direct mail sent last year declined by 2.1% to 5.03bn items, according to Royal Mail.

Expenditure also dropped 2.1% from GBP2.37bn in 2005 to GBP2.32bn in 2006. The figures measure the whole direct mail market and not just those items handled by Royal Mail.

The overall volume figure includes mail addressed to consumers and mail addressed to businesses. Consumer direct mail volume dropped 1.6% to 3.94bn items, while business direct mail dropped 3.6% to 1.09bn.

Providing more detail about the consumer direct mail market, Royal Mail identified which six market sectors that grew in volume: Education grew the most by 10.4%; followed by charity, up 9.5%; leisure and entertainment, up 3.7%; health, up 2.8%; home shopping and mail order, up 1.3%; and “other financial”, up 0.2%.

The number of items sent to 55- to 64-year-olds increased by 11.5% and the number sent to recipients in social class AB climbed 1.1%.

The volume of direct mail sent in the fourth quarter of 2006 was 1.18bn, down 4.6% on the corresponding quarter last