Deutsche Post to open 600 new retail outlets In Germany
Starting this autumn, Deutsche Post will open some 600 new retail outlets throughout Germany, thereby boosting the size of its network to over 13,000 locations. By the end of the year, the company will have expanded its Postpoint pilot project to the whole of Germany. Trials of this new type of retail outlet have until now been limited to the cities of Dortmund and Bonn.
Postpoints satisfy the daily requirements of private households and can handle small and large parcels as well as letter mail. In addition to stamps and Paketmarke prepaid parcel stamps, customers will also be able to purchase prepaid envelopes, response cards and small parcels (Plusbrief, Pluskarte and Pluspäckchen). Postpoint customers can also use our registered mail, redirection and storage services, as well as find out about our products and prices. Postpoints are run by Deutsche Post in collaboration with trusted retail partners. By providing a service during normal shop opening hours, Deutsche Post is placing the customer at the heart of its business.
The trial of this new approach is one of the initiatives launched under the worldwide quality program announced last year: “First Choice” aims to ensure that the Group cements its position as the preferred provider for its customers. Deutsche Post anticipates that the Postpoint pilot project will bring the company’s services closer to the customer, make them more accessible and reduce waiting times, all of which will help to counter the growing competition. The project therefore measures customer response and satisfaction, as well as the quality and cost-efficiency of the new sales outlets. By expanding the pilot project from Dortmund and Bonn to the whole of Germany, the company intends to find out how successful the service will be on a nationwide basis and to identify regional differences.
The actual locations of the new Postpoints are expected to be decided and announced in September, as soon as negotiations with our retail partners have been completed.
