Canada Post Educates Marketers On ‘Responsible’ Direct Mail
Already a supporter of reducing junk mail with its eco-friendly Consumer Choice option that reduces waste and clutter, Canada Post has announced its greening with a nationwide initiative to help educate marketers and consumers on the responsible use of direct mail and its impact on the environment.
As part of its first Corporate Social Responsibility report, Canada Post is now offering www.canadapost.ca/green, which the company says offers marketing companies ideas on how to responsibly use direct mail to target their messages to consumers.
Canada took a giant conservation step toward reducing junk mail with the Red Dot Campaign. All Canadian residents have to do if they don’t want to get Spiegal-size clearing catalogs in their mailboxes, is apply a red “No Admail” (http://www.reddotcampaign.ca/) or “No Junk Mail” sticker on their mailbox.
A recent survey (http://www.environmentalleader.com/2007/12/19/48-of-consumers-think-direct-mail-accounts-for-half-of-municipal-waste/) from DMNews and Pitney Bowes found that negative perceptions of mail’s environmental impact are based on “widespread public misunderstandings.” The report said that 48 percent of those surveyed believed that mail was half of the content in the nation’s landfills. Mail, according to the report, actually makes up two percent of the nation’s municipal waste.
