Airlines need to focus on time definite services

Market value of predictability

Same shipment – 250kgs of printed matter
Integrator – will be there £880
or
For oversized boxes £1,020

Airline – should be there £620
– could be there £462

Forwarder – may be there £198

Managing change – can airlines deliver? yes-by:
-planning what to sell in conjuction with all partners
-knowing what is promised – and to whom
-making sure the delivery team knmow what was sold
-delivering what was sold
-measuring and reporting on performance
-integrating identified improvements