Royal Mail launches e-commerce tool
Royal Mail has launched a new e-commerce fulfillment tool to help online retailers manage their inventory, accounts and logistics across multiple on and off-line sales channels. The Royal Mail E-commerce Engine will be targeted at store-based, online and multi-channel retailers who want to expand their presence to new sales channels.
The internet-based tool will integrate with a retailer’s existing processes to enable complete visibility and management through a single platform including:
- Sales orders – even the ability to combine orders for the same customer
- Automated and manual customer communications
- Total inventory and stock control with supplier management
- Pricing by channel
- Webstore and eBay store creation
- Management of eBay and auction site listings and sales
- Returns and refund processing
- Reporting and maintenance tools
The engine is aimed at online retailers with a turnover generally above £500k who want to drive sales and maximise growth opportunities, better communicate with customers and save time on administrative processes, whilst managing costs and efficiency, a company statement said.
Dan Hewett, head of small business goods fulfillment at Royal Mail, said: “Opportunities in the online retail market continue to increase as the range of sales channels expands and many businesses either don’t have the time or expertise to take advantage of them in a cost effective way.
“The Royal Mail E-commerce Engine has been developed to give small and medium sized companies the capability to open and exploit new online sales channels efficiently, while ensuring excellent customer service remains at the core of their business.
“Managing stock, payment, logistics and returns across different sales channels is a challenging and complex task, but this tool helps them do that effectively.”
