Itella’s NetPosti now fully carbon neutral

Finnish operator Itella has revealed that its electronic mail service NetPosti is now fully carbon neutral. From 2008-2010, NetPosti steadily reduced its carbon footprint from 28 grams to three grams.

This was achieved by paying attention to the environmental friendliness of the equipment and methods deployed for providing the service, Itella said.

Furthermore, NetPosti announced that it compensates for the remaining emissions by participating in climate projects.

Tommi Björklund, director in charge of NetPosti Services, said: “The primary objective of NetPosti and Itella has been to actively reduce their carbon dioxide emissions by taking measures of their own.

“Now that this has already been done, we at NetPosti also wanted to compensate for the remaining emissions, which are very low, by participating in climate projects.

“We want to promote a cleaner environment with no compromise. Our customers also regard environmental friendliness as one of the key reasons for using NetPosti.”

Climate projects compensate for the use of fossil fuels and produce renewable energy with wind power or biogas, for example. This guarantees that a corresponding emission amount is reduced somewhere else. Compensating emissions takes place in reliable and certified Gold Standard climate projects that include sites reviewed by an independent environmental certifier.

Since February, Finland has been the first country in the world to receive all mail through carbon neutral delivery. All letters, publications, parcels and direct advertisements delivered by Posti are carbon neutral.

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