DHL to run SME competition in UK

DHL Express has announced it will give away 2.5m Nectar points to UK-based SMEs. The move follows the operator entering a partnership with the b2b loyalty programme, as reported last week by Post&Parcel.

The partnership with Nectar Business intends to provide “better value for small and medium sized customers who send express shipments”, the company said.

It will enable businesses to collect two Nectar points per pound spent with DHL Express.

Now the operator is launching a campaign to find the UK’s “smartest small business” across London, Birmingham, Manchester, Edinburgh and Cardiff, through a week-long local radio campaign.

Louise Isaacs, head of Nectar Business said: “DHL Express joining the programme not only increases the number of places where Nectar Business cardholders can collect points, but it’s clear that as a business, they are committed to providing additional value to their SME customers, with the regional radio competitions serving as just one example of how they are doing this.”

“By offering the chance to win 2.5m Nectar points, in addition to the on-going opportunity to earn rewards on everyday business expenditure, we’re excited to partner with DHL Express to enable SMEs to spend points on themselves or their business.”