PostNord focus on e-commerce
PostNord’s mail volumes have declined by about one-quarter in the past five years. At the same time, e-commerce is growing strongly – with double-digit growth in the Nordic region in 2013. PostNord is making a series of structural changes to counter the market trend and create greater financial value. The group’s strategy is being further developed and a new organisation introduced. Country units are being set up to improve uniformity versus customers and to establish integrated production models. At the same time, a Nordic Mail & Communication business area and a corporate strategic unit for e-commerce (responsible for market and service development in each area across the Nordic region) are being formed. Strålfors will continue to operate as a subsidiary and will be strongly aligned with business area Mail & Communication.
“During the past few years we’ve cut our expenses dramatically and strengthened our position in the Nordic region, but a lot of work remains to be done. We need to step up the pace of our streamlining efforts, and the service development process needs to be expanded throughout the entire Group” said Håkan Ericsson, PostNord President and CEO.
“The initiatives we are taking will enable us to offer Nordic end-to-end solutions within Mail & Communication, logistics and e-commerce – improving our capacity to strengthen our customers’ businesses. In parallel with this, we are integrating the Mail and Logistics production operations, and this combination will allow us to grow more and improve PostNord’s profitability” said Mr. Ericsson.
PostNord’s increased focus on e-commerce includes the development of innovative solutions on the Nordic market for delivery of physical mail items and sophisticated integration solutions.
“Our goal is to be the first choice for businesses as well as individual customers in the Nordic e-commerce market. PostNord will help businesses grow and become more competitive, and we’ll continue to be the first choice for senders and receivers of e-commerce item.” said Mr. Ericsson.
One of the changes to be implemented is a new brand structure that gives the Group a clearer, more uniform profile. The Group’s PostNord brand will be given greater scope together with existing commercial brands. The new organization will take effect as of April 1, 2014, and also involves changes to Group Management as of February 1, 2014. Financial reporting will mainly be done on the basis of the business areas and Strålfors.