Spain’s Correos rebrands express parcels business as Correos Express
Spain’s national postal operator Correos has rebranded its express parcels business as Correos Express. The division previously known as Chronoexprés is being maintained as a separate and independent company within the Correos Group, the company said.
The change of name aims to give the company a “modern, dynamic and accessible” image providing innovative products adapted for the new demands of consumers.
The Correos Express portfolio will offer three main products – Paq 10, offering delivery before 10am the next morning; Paq 14, offering delivery before 2pm the next day; and, Paq 24 for delivery within 24 hours.
Correos will provide 48-hour and 72-hour parcel delivery services through its core postal business under the service names Paq 48 and Paq 72.
Correos hopes its new Correos Express brand engages more with the current generation of consumers
The company said these five different parcel options would offer consumers a “comprehensive” service line-up as Correos aims to become the “best provider of physical, electronic and parcel services in the Spanish communications market”.
Chrono Express comes with a new blue and red logo that breaks with its parent company’s traditional yellow, to project energy and power, the firm explained.
Correos said its rebranded express business offered the best prices for delivery within 24 hours thanks to its technological development, which also offers customers “peace of mind” in knowing the status of shipments at all times, and a reliable prediction of delivery time.
The company said that in recent months, it has invested in technological advances to distinguish it from other operators, such as a system that provides advance notification of expected delivery times, allowing consumers to avoid waiting time, as well as the ability to divert items to an alternative delivery option.
The rebranding of Correos Express comes with competition hotting up in the Iberian Peninsula as a whole as firms seek growth in e-commerce and business-to-business parcels.
Newly-privatised Portuguese postal operator CTT Group has standardized its express parcels services across the Peninsula, bringing its Spanish subsidiary Tourline Express in line with its Portuguese counterpart CTT Expresso to offer customers in both Spain and Portugal the same delivery services and rates.
French postal operator La Poste has also recently been increasing the number of franchises of the parcel carrier Seur that it owns, while US express giant FedEx Express has been expanding its network in Spain, opening four new stations in the Basque region and in Alicante.