wnDirect appoints Innovation Director

Chloe Harris has been promoted to the newly-created role of Innovation Director at wnDirect. Harris was previously “Head of Innovation”. wnDirect said that her promotion to the board shows that the company does not just pay “lip service” to innovation, but sees it as a vital part of the business.

In a statement issued today, wnDirect said: “Chloe joined wnDirect in August 2013. Her initial role focussed on the management of wnDirect’s country portfolio with a view to expanding the number of destination lanes. It quickly became apparent that the best way of working was to integrate the various teams at wnDirect so Chloe was promoted to Head of Innovation. It quickly became apparent that this cross-functional way of working was incredibly beneficial to the business and the Director of Innovation role was developed.

“Chloe has a birds-eye view of all projects and initiatives at wnDirect, enabling her to understand and direct the functional teams so that these new initiatives are not only brought to market quicker but are also market ready. A good example of this is the speed with which wnDirect was able to bring wnCollect, the world’s first worldwide click and collect solution, to market.”