Canadians switch onto online gift shopping
A new FedEx survey has revealed that 77% of Canadians believe it is more convenient to shop for gifts online than in stores. Findings from the fourth annual FedEx Express Canada Online Shopping Intentions Survey also show that more than two-thirds (69%) of Canadians believe buying online is the fastest and most efficient way to shop for gifts.
Canadians believe online shopping has many advantages, with 62% of survey respondents agreeing that it is easier to compare prices when shopping online and almost half (41%) feeling there are better deals available online.
Just over half of Canadians (51%) also believe they can buy products online that are not available elsewhere. In addition, the survey revealed that 55% of Canadians plan to shop online this holiday season, compared to the 45% who said they bought gifts online in 2014.
The surge in online holiday shopping could make for a positive impact on Canadian retailers this year, said FedEx. With a high US dollar, almost three quarters of the consumers surveyed (71%) said they are unlikely to purchase goods online from US retailers this holiday season.
“While the high exchange rate may discourage Canadians from sending their shopping dollars south this year, consumers should embrace this as an opportunity to explore all the excellent options Canadian e-tailers have to offer this holiday season,” said Lisa Lisson, president of FedEx Express Canada. “Our mission at FedEx is to connect all Canadians, whether they are shopping online with Canadian e-tailers or internationally, and make their holiday season easier and worry-free.”
