Nordstrom looking at ways to optimise e-commerce fulfilment

Nordstrom’s CFO Michael Koppel has reportedly said that the fashion retailer is looking at ways to reduce the cost of e-commerce fulfilment. Speaking to analysts during a fourth quarter earnings call, Koppel said that Nordstrom would be looking at its distribution model and product assortment.

An article posted on www.multichannelmerchant.com quoted Koppel as saying: “Currently we fulfill out of multiple locations, and are there opportunities for us to get more efficient at that?”

“That creates not only additional labor costs but additional shipping costs because you’re shipping multiple items per order.

“We’re also looking at how spread out we want our assortment to be, because the more lower-price items we have in it, the less unit profitability we gain.”