Royal Mail offers UK brands easier access to Chinese market

Royal Mail has launched an automated, online-registration tool which it says will makes it easier for British companies to sell to Chinese consumers through its Tmall Global storefront. “The tool brings a low-cost market entry solution within reach of British companies that would previously not have been able to afford to enter the Chinese market,” said Royal Mail.

Royal Mail added that the number of British brands selling on its Tmall Global Storefront has grown significantly since its launch a year ago.

“Thirty-five British companies now have access to around 650 million of China’s population who regularly purchase items online,” said Royal Mail. “The latest British brands to benefit from the “halo effect” of quality British products under the Royal Mail umbrella include self-warming baby bottle manufacturer Yoomi, luxury jeweller Monica Vinader and British supermarket chain Waitrose.”